Susan Weisner Broom

Opened in February of 1989, Southern Children strives to offer selection, quality, value, and personal service to its customers. Located in Columbia, Southern Children has been owned and operated by Susan Weisner Broom, its original founder and owner, for the past 35 years. A lifelong dream of the female entrepreneur, Southern Children seeks to reach beyond its limited boundaries of its community and offer fine lines of children’s clothing to those who appreciate conservative and traditional styles for children.

While Southern Children remains loyal to traditional styles and prides itself on offering many outstanding, unique lines of children’s clothing, it constantly seeks to provide new and innovative products for customers. Southern Children is a timeless store committed to serving today’s generation of children. Susan thanks her loyal customers for their continued support of her lifelong dream of owning a retail store.