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Alina LaSalle Craft is the owner of Pink Sorbet, a Lilly Pulitzer Signature Store here in Columbia, offering an array of resort chic styles. It has recently been expanding with additional complementary brands. Alina purchased the store in 2022 from Beth Baxley, who built an amazing business. Alina took a leap of faith and said a lot of prayers when she embarked on this adventure of entrepreneurship, coming out of the COVID-19 environment.
It’s important that we are providing a pleasurable experience and that it’s a happy place to shop. There have been so many times we have shared tears and smiles with customers through the challenges of life and all the happy moments. To help women feel secure in their clothing and dress for their body type is such a good feeling. In addition, we pride ourselves in giving back to the community. We donate often to many charities, from local schools to Down syndrome advocacy and Lexington Medical Center. It’s important that we support the local community that supports us!