Russell & Jeffcoat Real Estate has been a well-known name in the Midlands area for the last 45 years. Being the largest independent company in South Carolina and the market share leader in the Midlands has made them synonymous with the term real estate. Fully determined to maintain their industry position, the company has not rested on its laurels, but instead has invested heavily in technology to ensure it can meet the demands of today’s real estate market.
Currently made up of over 500 professional agents and staff, Russell & Jeffcoat has seen a rapid change in the industry over the last few years and has had to adapt to the new “rules” of real estate. With property information now readily available to consumers on the internet, the company adapted to this major change by creating a new consumer friendly website (www.russellandjeffcoat.com) that not only gives consumers information they need, but also gives virtual tours of the property, area maps, school information and more. In addition to the website, Russell & Jeffcoat has rapidly incorporated one of technology’s most recent innovations: quick response or QR codes. The codes can be scanned by a barcode application on a mobile phone. Consumers looking at a home can scan the code to receive photos, information, or even take a virtual tour on their phone, once again giving them immediate access to information.
In addition to tools the consumer can use, Russell & Jeffcoat also provides cutting edge technology tools for their sales professionals, such as Circlepix, List Hub, Xpressdocs and other tools to enhance the marketing of their clients’ properties.
While excellent customer service has always been at the core of the success of Russell & Jeffcoat, these technology tools are an additional way of making certain the company remains the industry leader.
Contact us at 803.779.6000 or visit our website www.RussellandJeffcoat.com
