How did your business begin?
Rosewood Florist opened its doors in Columbia in 1978, and I bought the business from Mary and Charles Russell in 2008.
What is the mission of your business?
I learned the importance of service quality and the importance of keeping customers happy from Mary. She encouraged me to give each customer the very best I had in me. That always challenges me to never stick with old ideas but to keep re-creating myself through each arrangement … I would say that is our mission.
What inspires you daily?
My customers and all the happy feedback I receive when they are pleased with my party arrangements. I love making people happy.
What is your business’ biggest challenge?
I place great importance on the timeliness of each delivery. Delivering beautiful flower arrangements in a timely fashion is a challenge, and one I take seriously. In working to maintain the Russells’ high standard, as well as my own, I keep a rapid pace throughout the year — with the various holidays throwing me into a fever pitch. Sometimes I work 84 hours in a given week.
What is your favorite pastime?
People might be surprised to learn that I’m an artist. I love painting. In fact, I even sell my glassware that I hand paint and fire.
What is the latest trend in your business?
Cubed vases are a hot trend that has been good and fun for flower arranging. I can hardly keep these square vases on my shelves.
