For rates, contact a sales rep by calling (803) 787-6501 x 201 or email Henry Clay, Publisher.
Why Columbia Metropolitan Magazine?
- CMM has an 87% year-over-year advertiser renewal rate.
- CMM is the largest magazine in the Midlands region of South Carolina, reaching 100,000 readers per issue.
- Magazines show a higher return on advertising than any other medium.
- 91% of adults across the United States read magazines. The fastest growing sector of magazine readers is women ages 18 - 25.
- On average, readers spend 1 hour reading each magazine.
CMM's Unique and Engaged Audience:
- CMM reaches 100,000 readers per issue.
- 50% read CMM and no other local magazines.
- 70% regularly purchase products or services from ads they see in CMM (61% go to the advertiser's store or business, and 57% go to the advertiser's website).
- 56% keep each issue for one month or longer.
Household Income
- Average Household Income = $165,000+ (20% are above $200,000)
- Monthly Discretionary Income = $3,000+
Residents
- 87% of CMM readers own their own home.
Educated Readers:
- 89% of CMM readers are college educated
Readership Age:
- 70% of CMM readers are between the ages of 25 and 64
- 35% are between ages 25 and 44
- 52% are age 45+
Regular Spending Habits:
- Dining & Entertainment: 91%
- Furniture or Home Furnishings: 70%
- Home Improvement: 45%
- Lawn Care & Landscaping: 45%
- Lawn & Garden Supplies: 47%
- Automobile Accessories & Services: 45%
- Automobile, Truck or SUV: 37%
- Vacations & Travel: 68%
- Fitness: 53%
- Financial Advisor: 38%
- Tax Advisor: 51%
- Women's Apparel: 81%
- Men's Apparel: 63%
- Children's Apparel: 41%
Circulation:
- Print run: 20,000
- Copies mailed to readers: 17,500
- Newsstands, hotels, medical & spa waiting rooms: 2,114
- Office use: 386
- Distribution: 257 cities across 37 states
- Estimated readership/audience: 100,000
The current issue of Columbia Metropolitan is available for $6.95 on newsstands. Where to Find a Copy.
