Demographics
Columbia Metropolitan subscribers are a unique audience. 81% read Columbia Metropolitan and no other local magazines.
Educated Readers
Readers are in their prime acquistions years and are highly educated
82% of our readers are between the ages of 25 & 64.
32% are between ages 25 - 44
68% are age 45+
69% of our readers are college graduates.
Graduate Degree or Studies........38%
College Degree or Studies..........31%
High School Degree....................8%
76% of our readers are married.
Occupations
Professional / Management............30%
Retired..........................................16%
Self Employed...............................11%
Managerial......................................8%
Sales...............................................5%
Subscribers on average, eat in a (non-fast food) restaurant eight times a month.
Vehicles
4+....10%
3......21%
2......48%
1......18%
Top 5 Activities / Hobbies
1. Live Concert
2. Local Museums
3. Antique Collecting
4. Golf
5. Boating
Family Income
56% of Subscribers have family income above $75,000. The average family income is $105,000.
Residents
87% of Readers own their own home
Circulation Print run: 20,000
Copies mailed to readers: 17,000
Newsstands and hotel rooms: 2,800
Office use: 200
Estimated readership/audience: 100,000
The current issue of Columbia Metropolitan is available for $3.95 at the following newsstands:
Books A Million - Harbison Boulevard, Columbia
Books A Million - Highway 378, Lexington
Books A Million - Village at Sandhills, Columbia
Books A Million - Trenholm Plaza, Columbia
Earth Fare - Devine Street, Columbia
Marriott Hotel - 1200 Hampton Street
Kroger - Woodrow Street in Irmo
Kroger - St. Andrews Road, Irmo
Kroger - Forest Drive, Columbia
Kroger - Two Notch Road, Columbia
Bi-Lo - Broad River Road, Columbia
Bi-Lo - Garner's Ferry Road, Columbia
Bi-Lo - Two Notch Road, Columbia
Bi-Lo - N. Main Street, Columbia
Bi-Lo - St. Andrews Road, Irmo
Bi-Lo - Columbia Avenue, Lexington
Bi-Lo - Decker Boulevard, Columbia
Bi-Lo - Devine Street, Columbia
Bi-Lo - Friarsgate Plaza, Irmo
Bi-Lo - W. Columbia Avenue, Batesburg
Bi-Lo - Forum Drive, Columbia
Food Lion - Highway 221, Roebuck
Food Lion - Fairfield Road, Columbia
Food Lion - Dutch Fork Road, Ballentine
Food Lion - Platt Springs Road, West Columbia
Food Lion - Travis Ave, Saluda
Food Lion - West Columbia Avenue, Batesburg
Food Lion - W. Main Street, Lexington
Food Lion - 3912 Two Notch Road, Columbia
Food Lion - Amicks Ferry Road, Chapin
Food Lion - Southlake Drive, Lexingtin
Food Lion - Hard Scrabble Road, Columbia
Food Lion - Harden Street, Columbia
Food Lion - Garner's Ferry, Hopkins
Food Lion - Highway 321, Gaston
Food Lion - Main Street, Elgin
Food Lion - 11107 Broad River Road, Irmo
Food Lion - Leesburg Road, Columbia
Food Lion - 9810 Two Notch Road, Columbia
Food Lion - 1013 Broad River Road, Columbia
Food Lion - Decker Boulevard, Columbia
Food Lion - 7241 Broad River Road, Columbia
Food Lion - North Lake Drive, Lexingon
Food Lion - St. Andrews Road, Columbia
Food Lion - Sunset Boulevard, West Columbia
Food Lion - Broad Street, Camden
Food Lion - University Village Drive, Blythewood
AAFES PMG - Jackson Main Store
AAFES PMG - McCrady SCNG Statio
AAFES PMG - Jackson Shop/Gas
AAFES PMG - Gate 2 Gas/Shop
AAFES PMG - Jackson McEntire ANG Base
Piggly Wiggly - W. Beltline Boulevard, Columbia
Piggly Wiggly - Clemson Road, Columbia
Piggly Wiggly - Augusta Road, Lexington
Piggly Wiggly - Charleston Highway, West Columbia
Piggly Wiggly - Highway 378, Lexington
Piggly Wiggly - E. Calhoun Street, Sumter
Piggly Wiggly - Pinewood Road, Sumter
Piggly Wiggly - S. Guignard Parkway, Sumter
Piggly Wiggly - S. Lake Drive, Lexington
Piggly Wiggly - N. Main Street, Columbia
Piggly Wiggly - Garner's Ferry Road, Columbia
Piggly Wiggly - E. Dekalb Street, Camden
Piggly Wiggly - Devine Street, Columbia
Piggly Wiggly - Forest Drive, Columbia
Publix - Broad River Road, Columbia
Publix - Old Cherokee Road, Columbia
Publix - Harbison Boulevard, Columbia
Publix - Hard Scrabble Road, Columbia
Publix - N. Lake Drive, Columbia
Publix - Trenholm Plaza, Columbia
Publix - Two Notch Road, Columbia
Publix - Rosewood Drive, Columbia
Publix - Gervais Street, Columbia
The most recent back issue can be picked up free of charge while supplies last in one of our kiosks around town.